Director Community - CoinDCX (April - October 2025)

CoinDCX is India's premier crypto exchange, processing over 4B$ in trading volumes MoM, and has raised over 250M USD. It was a short stint but an enlightening one in the sense that it taught me what I did not want from life. I thrive in fast-paced, non-corporate environments that reward high-agency and ownership. 

Achievements:

[1] Revamped our micro-trader/creator led ambassador program which gives us 5M+ impressions on X, 3,000 signups and over 10M USD in trading vol (MoM). Primary objective was brand marketing, and secondary was volume/signups. 

[2] Created our VIP telegram community which resulted in a resurrection of 10,000+ high quality (but in-active) users and a resurrection volume of over 100M+ USD MoM. We saw an average of 30% increase in trading volume of already active users once they joined our new telegram community (approximately 200M+).

[3] Created SOPs, and revamped ways of working of the community team which resulted in a 70% increase in efficiency; and a mind-set shift to "get shit done" instead of waiting around for things to magically happen. Solutions > Problems. 

Founding member, Head of community - KGeN

Genesis // 2022

Two roads (probably more) diverged in yellow wood, and I’m glad I took the one that I did. At the time, my knowledge of the gaming industry and proof of work in community building was inversely proportional to my understanding, and awareness of crypto and web3. This is when I joined KGeN (then IndiGG) as a founding member and as the first community hire. The vision was simple, to organically build the world’s largest grassroots gaming community.

Our Clan Chief Program (nodes) was born from a simple insight that real adoption starts at the grassroots. With no team and no product, we built micro-communities of gamers across colleges and cafés, beginning in Bangalore and Pune. Soon, the model scaled organically to Kolkata, Mumbai, and beyond - 100 Clan Chiefs (nodes) leading 5,000+ gamers nationwide. What began on Excel sheets became a self-sustaining flywheel of quests, campaigns, and community. 2022 was pure grit - chaos, hustle, and relentless execution.

We got shit done. 

Axie Tournament: Kolkata

Onboarding Disillusioned Gamers

                         Onboarding (Pune)

Lift Off // 2023

In 2023 we established the core offerings for Clan Chiefs: Power, Fame and Money. This trifecta created a community which felt like they belonged, and nurtured them into being non extractive residents of the KGeN ecosystem, not tourists and farmers. At the time, and probably still, web3 was not something “real” gamers had an affinity towards and that’s the mountain we chose to climb. By the end of 2023 we had micro communities set up all across East and West India.

Old guard > New Kids on the block

Community movie night turned into dance night?

I was in the trenches and the heart of the action, while overseeing strategy + operations end to end. This provided us with invaluable user insights that helped shape our product and set up our data pipelines. We’d come a long way from google sheets, and our tech and product folks had nailed the onboarding flow and first time user journey (which is arguably the most important lever for a consumer facing product). Some other notable 0 to 1 projects, and experiments that were ideated and executed by me:

[1] Cafe Clan Program: Cafes are a breeding ground for competitive, and PC native gamers. We onboarded cafe owners as Clan Chiefs and hosted multiple tournaments for S tier brands. Within 6 months, we had successfully onboarded 100 of them. Cafes saw a major bump in occupancy, ballparking around 60% on weekdays and over 90% on weekends.

[2] Game/Product Testing Program: Web3's and building with community go hand-in-hand. We setup a testing program to help early alpha and beta products gain valuable community feedback,  and re-iterate. Our testers were vetted, and certified through our in-house training program. By the end of 2023 we had 1200 active testers, who had successfully contributed to building over 200 products, and games. 

[3] Web3 Championship: We hosted the largest ever (at the time) Lan championship, in Kolkata and Bangalore for Thetan Arena and evio. The preliminary rounds saw participation from a staggering 300 colleges and marked India's ascent into web3 gaming.

Bangalore Web3 Championship

Achievements tldr:

[1] Community scales to 5000 active clan chiefs, 100,000 active gamers
[2] Community network delivers over 100k USD in revenue every month
[3] Clan chief M1 retention <70% MoM, gamer M1 retention <50% 

Largest Decentralized Distribution Network // 2024

Growth beckoned expansion. I was now managing a team of 10 community leaders, from different regions in India, Brazil, Middle East, Bangladesh and Nepal. Each of them had 2 community managers working under them to help with ops and growth in their native regions.

Felicitating one of our top Clan Chiefs (Indore)

Fun fact: Each member of the community team was once a community member. The general trajectory for most of them has been: Gamer > Clan Chief > Operator > Full time. If there was ever a blanket indicator for what defined a real community, this would be a pretty solid contender.

We conquered (excuse the aggression) the entirety of India, all 36 states and union territories. There wasn’t a road that didn’t house a KGeN Clan Chief. 2024 was rife with a lot of offline activity, and campaigns alongside our BAU of quests and tournaments.

[1] HP Activation: We helped HP (Hewlett Packard) set up stalls in 200 colleges in India as part of their marketing drive. We handled permissions, strategy and ops end-to-end. 

Farcana: Clan Chief hosted lan (1/300)

A Clan feeding giving back to society

I set up some of our most important growth levers in mid 2024.

[1] Fellowship: Empowering existing clan chiefs to become “fellows”, essentially work as interns to onboard more believers into the community. Their roadmap included a growth path and a route to becoming full time builders of KGeN. Today we have over 100 active fellows, who have onboarded over 1500 qualified Clan Chiefs.

[2] Kollective: Our novel college club program where we partner with gaming, AI and blockchain clubs in colleges to run hackathons and host tournaments for popular web2 games like BGMI, and VALORANT.

Towards the end of 2024, I was also working on several other projects at KGeN, including GTM and partnerships for our LLM specialized for gaming and trained on our proprietary data of 300M attributes.

2024 was people. Building my own clan in a way, hiring and training the most energetic and passionate people to build the community from the ground up. No fancy degrees needed, just proof of work and a deep desire to be part of something larger.

[2] Web2 and Web3 Tournaments: Official RIOT funded tournaments for VALORANT, and KRAFTON funded tournaments for BGMI. Our Clan Chiefs hosted over 2,000 micro tournaments across India, Bangladesh and Nepal. 

Monthly Clan Chief Townhall

IIT Bombay's HP event

Achievements tldr:

[1] 3000 colleges and universities officially partnered
[2] 20,000 active clan chiefs, 500,000 active gamers
[3] 250k USD in revenue delivered MoM through network
[4] Successful expansion into Brazil, and Nepal

Leadership // 2025

I was still heading community while starting on our GTM, and partnerships for our AI x gaming vertical. 

KGeN Bahrain (March 2025)

Leading initial entry into Bahrain to set up our community levers, and kickstart our expansion into the MENA region while assisting our newly appointed GM of Bahrain with business development.

[1] Onboarding the first batch of students onto KGeN 

[2] Meeting the Economic Development Board of Bahrain to pitch our offerings and value proposition for the youth of Bahrain and gain access to their universities

Achievements tldr:

[1] Scaled the biz the 44M USD ARR
[2] One person team to 30 person community team, lead by me
[3] Successful expansion into Bahrain